Rile's Story
Sometime around when this photo was taken, I became obsessed with magazines (remember them?) Ten years later, with some hard work and a little luck, I landed my dream job in New York and started my journey to becoming a beauty editor.
Every year, I get to play with thousands of products and talk to brand founders, dermatologists, make-up artists, photographers, aestheticians, formulators, and more.
I've learned from everyone, and all of it has gone into Rile.
There’s more to being a teen than a number. Who knows exactly when teendom starts? Actually, I take that back. If you drive carpool, you know.
When my friends who had kids before me asked what they should buy for their children as they transitioned out of baby products, I didn’t have a good answer. And, I still didn’t have a good answer when my own children needed help with staying clean and not smelling.
We know so much more about skin health today but our kids are still making the same mistakes we made and reaching for products that are almost always unnecessarily harsh and counter-productive. I didn’t want Rile to be about scrubbing and buffing your way to some kind of unattainable perfection.
Too much marketing around our faces and bodies is about shame. I want kids to be comfortable with themselves.
Good habits, small steps, balance. Green juice and Oreos.
So - you’ve guessed it - Rile was born.
If you’re like me, you just want your kids to build good habits for a lifetime, and become self-reliant. Almost certainly, our kids want the same thing.
Kelly xx